News archive February 2016
Feb
04
2016
10 things to translate to boost your business
Here are some ideas for documents it could be profitable for you to have available in multiple languages. You might not have thought of some of them, so take a careful look.
So why translate them? Here are just some examples of the benefits these could bring for your business.
| 1 | Your website (ALL of it, including the cookies policy and any pop up messages or errors) | Boost exposure and your customer pool by making your products and business accessible to customers old and new in any location. A wider reach means a higher chance of customers choosing you. |
| 2 | Your catalogues, brochures, manuals and product information | Help increase sales and turnover by making all of your product information available in the languages for the markets in which you sell. People buy in their own language. |
| 3 | Your company profile or presentation documents (PowerPoint presentations, one-page company profile, glossy brochures, etc.) | Make a lasting first impression at tradeshows, networking events and conferences. Present your company in the right light, and the right language. |
| 4 | Software & apps | Increase accessibility and grow your customer pool by translating your software and apps into the languages of your existing – and target –customers. |
| 5 | Your website keywords | Boost SEO (search engine optimisation) and make sure your website can be found easily in all languages. |
| 6 | Your e-mail signature | Make your contact information easy to find and be professional, sign off in the right language so the recipients remember who you are. |
| 7 | Your blog and social media posts | Show you are an expert in your field. Share the content you post about your company and sector with all of your existing and potential customers. |
| 8 | Customer feedback | If a customer is appreciative of your services, tell the world! Build trust in the eyes of your customers by sharing with them the excellent service you provide. |
| 9 | Your business card(s) | Make sure customers know who to call and show that you go the extra mile by giving potential customers a business card in their language. This will provide a concrete example of your professionalism and attention to detail. |
| 10 | What the press are saying about your company | If your company has featured in the local or national press, spread the word! Translate what they say to send positive vibes about your company around the globe. |
Convinced? Let Lexilab take care of the rest
Take a proactive approach: go multilingual!
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